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Category: Articles

They always buy the 10¢ wine

They always buy the 10¢ wine

No, not an expose of the cheapest wine in America, but an old story about Ernest Gallo, who once offered a customer two wines to choose from: a 5¢ bottle and a 10¢ bottle (this was back in the depression). The buyer chose the 10¢ bottle; the wines were the same. A new discovery of mine, the American Association of Wine Economists, takes this further, noting recent studies from the National Academy of Sciences, showing fairly conclusively that people ascribe…

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Late Christmas

Late Christmas

Meant to write some more before going away, but I hope you had a very merry one. Here’s an article I wrote for 4Food about winter soup, offies (longer article to come) and Port Wine Jelly. Yum. I’ve been in Cuba, so I’ve got a few new things I want to try – currently wondering what I could do with Plantains, as I got rather addicted to them – any ideas? Also: more rum! In the mean time: check out…

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